Juliet Seger
Design for
making, resource innovation, social innovation, sustainable fashion
Year
2019-2020
Juliet Seger is a German/British tailor, clothing engineer and fashion designer. After her vocational training in tailoring, she worked as studio manager and technical designer for menswear designer Alex Mullins in London. She earned a degree in Clothing – Technology and Management (B. Eng.) at the University of Applied Sciences Hamburg, during which she spent time working in design and product development at Proenza Schouler in New York. Juliet’s Bachelor thesis on Value Creation through Sustainability in Clothing Product Development laid the foundation for her postgraduate degree in Design for Change (M. A.) at the University of Edinburgh (UK). Her projects focus on social and ecological sustainability in the fashion industry with the final dissertation titled “The Human Touch – An Ethical Discussion on the Digital Transformation of Sewing Technology”. Juliet founded the label PAID VACATION – a brand for contemporary bespoke tailoring. Recently, Juliet joined the e-commerce company Zalando in Berlin as menswear product developer.
Insight
What is your favourite part of the D4C programme?
The freedom to explore and connect so many different topics by picking elective courses across the entire university. It’s a luxury to engage with themes that truly interest you!
One book or reading recommendation?
Feminism Confronts Technology by Judy Wajcman (1991) is one long “aha!”-moment on how technological developments hold fundamental gender biases. A good basis to reflect on (not) reproducing patriarchal structures in new technologies.
What area of design are you most interested in?
Fashion design, as it is a prime example of a commodity that is resource intensive in its materials, human input and cultural value while being subject to an intense global network.
