Facts per Serving
Design for
Data Visualisation, Environmental design, Food Behaviour, Participatory Arts
Year
2019-2020
Designing an Information-based strategy to disclose environmental and nutritional facts to challenge food behaviours
Facts per Serving is a project grounded in a research-through-practice perspective and disseminated by design strategies. Nevertheless, the project also draws literature from multiple backgrounds looking to overlap theories of behavioural change, data management and visualisation, environmental practices, nutritional information and participatory arts to develop an experiential showroom. The project aims to encourage change in food behaviours and drive consumers to more environmentally compatible patterns.
The strategy used to respond to this aim is embedded in the project’s outcome: a conceptualisation of an interactive exhibition which aims to establish an enclosed space in which behaviours are challenged by processes of cognition of environmental and nutritional facts, recognition of individual agency and the opportunity to take action in the real world. The Project generates attractive graphics to communicate the messages of footprint, environmental damages and overconsumption of different foods, comparing nutritional gains vs environmental investment.
INSIGHT
What was the most difficult part of this project?
Synthesising all the information to be able to present a message that was clear, different, and which could help raise awareness of food’s impact.
How did this project impact you as a designer moving forward?
It definitely expanded my vision of where design should be implemented, as it offered me a clear perspective of the power of creating “tangibles” that are quite understandable for a general audience. Moreover, the project showed me the power experiences which I believe are crucial for behavioural change towards environmentally compatible behaviours.
Do you think this project can be scaled up?
Definitely, there are some countries looking into the idea of establish personal carbon allowances to help fight the climate crisis. Hence, there is a possibility for labeling systems like this one to become relevant on a broader scenario. On the other side, there is also a need to scale it, as the limits or standards for water and land footprints have not yet been stablished and that framework could help taking this visualisations to the next level.
